Stacy loved working on her business.
She had over the past five years worked on and in her business, getting everything ready and educating herself, and especially, getting herself ready for the big launch date.
However, each time the launch date came close to being recognized, Stacy would postpone it, saying that there was more work to be done and that it wasn’t ready. Stacy had postponed launching her business three times in 12 months—always with the same story: “I am not knowledgeable enough”.
It is true that when you are starting a business, there are many things to get ready and many factors to consider, product, responsibilities, obligations, money, and time to name a few.
However, the truth about why many people delay and say they are not ready or don’t have enough knowledge is out of fear.
Whilst they might feel hope and excitement at starting and launching their new business, they also feel fear and worry at the same time.
Many people think of fear as a negative emotion, yet it is a very natural response and, often, a good thing, for fear always appears when you are about to embark on something new and exciting.
Starting a business will and has caused many entrepreneurs to experience feelings of fear, uncertainty, and self-doubt. Fear has become a natural part of entrepreneurship.
Yet, how do you find the courage to take the next step, to commit to your idea, and to believe in yourself?
This week’s challenge is to face your fear by starting off and taking small steps to get used to putting yourself out there. These may be attending industry trade shows or expos. Or it may be associating with some startup networks and events to gain courage.
It all starts with acknowledging your fears. The first step to overcoming fear is to own it and become aware of it. Know that many of the fears you may be experiencing are just your mind projecting those fears onto an unknown future.
Further, when launching or moving forward in your new business, imagine yourself and focus on enjoying and succeeding—this will make the fears easier to overcome.
There will always be uncertainty when starting your own business, but to succeed, you will need to jump in and start.
Forever creating,
Deborah Ruth
